about us

At Basics Lagos, we believe that wellness is more than just a lifestyle—it’s a movement. Our mission is to empower individuals to look and feel their best with high-quality, performance-driven activewear that seamlessly blends function, comfort, and style. Whether you’re hitting the gym, mastering your tennis game, or embracing mindful movement, our pieces are designed to move with you.

Rooted in simplicity and sustainability, we create elevated essentials that support an active lifestyle while staying timeless and versatile. Our fabrics are carefully selected for durability, breathability, and premium comfort, ensuring you feel confident and supported in every piece.

Beyond activewear, Basics Lagos is a wellness hub—a community for those who prioritize health, movement, and self-care. We don’t just sell products; we share insights on fitness, nutrition, and mindset, inspiring you to elevate every aspect of your wellness journey.

p.s. feedback is ALWAYS welcome. please reach out to us at hello@basicslagos.com for all enquiries. 

Meet Our Founder

Lamin Balogun, the visionary behind Basics Lagos, is passionate about fitness, entrepreneurship, and efficiency. As a business owner, project management expert, and advocate for women in leadership, she merges her expertise in e-commerce with a love for wellness to create a brand that goes beyond clothing—it’s a lifestyle movement.

When she’s not running Basics Lagos, she’s sharing insights on AI, business efficiency, and personal growth on Threads. Follow her for more behind-the-scenes content and thought leadership in e-commerce, tech, and wellness